Horton Ella Marketing developed and implemented a number of highly successful retail sales promotions for Sony including:
Escape with Wega: Retail staff incentive program giving all Sony retailers who sell a Sony Wega television the chance to win designer clothing and accessories, Sony PlayStation 2’s, a Jeep Wrangler and an African Safari.
Grand Sabah: Purchase a Sony Grand Wega television and a Sony Home Theatre System to receive a movie pack consisting of Sony Pictures DVDs, popcorn and a popcorn maker and enter the draw to win a holiday adventure to Sabah.
Axel Buys: Purchase any Sony Xplode car audio product and receive a voucher for one six pack of Heineken from any Liquorland store.
Win a Purgeot: Purchase any Sony product and receive $50, $100 or $200 in Sony Dollars to spend on any other Sony product and enter the draw to win a Purgeot 407.
Horton Ella Marketing also designed and disseminated complete Sony VIP in-store fit-outs to over 100 retailers around the country. The fit-outs were designed to showcase Sony’s high end products in a dedicated display at each store, differentiating them from other brands and increasing Sony’s high quality brand perception.