The Guess Watches TIMELESS BEAUTY Search was an international campaign to find the new face of Guess Watches and to celebrate the brand’s 20th anniversary.
Horton Ella Marketing developed and implemented the TIMELESS BEAUTY campaign in Australia and New Zealand to find the 20 most beautiful girls to submit to the worldwide search and raise the profile of Guess Watches through the following activities:
Promotional events including campaign launch at theloft which was attended by media and over 300 of Australia’s leading fashion, entertainment and sporting personalities and an exclusive finalist’s party at Point Piper waterfront residence Biarritz - both of which gained high levels of media exposure around the country.
The development and implementation of Search mechanics including entry process, entry recruitments, databasing and the celebrity judging panel. Over 700 entries were received during the four month entry period and 20 finalists were chosen by the celebrity judging panel.
A full PR & advertising campaign including print, radio and web advertisements and promotions.
A retail staff incentive program, in-store promotional collateral and consumer competitions.
Horton Ella Marketing also produced a short promotional DVD documenting the campaign including the launch event, judging events, the finalists event, finalists promotional appearances and interviews and a special feature on Australian finalist Tahyna Tozzi who was chosen by Guess Watches CEO and Founder Paul Marciano as one of the 15 world finalists.