Horton Ella Marketing developed and implemented a number of sales promotions for Diageo brands including Stolichnaya Ruski, Smirnoff Baltik and Baileys, creating alignments with the Australian Snowfields.
Horton Ella Marketing developed the concept, artwork and mechanics of each of the promotions, then facilitated the entry / database processes, the selection of winners and presentation of their prizes.
One of the Stolichnaya promotions gave consumers the chance to win snowboards, a ski trip to the Australian snowfields and a ski trip to Canada during the Northern Hemisphere winter.
One of the Smirnoff promotions was run in conjunction with Star City Casino and gave consumers the chance to win a trip for two to Antarctica.
One of the Baileys promotions gave consumers the chance to win VIP passes to exclusive lounge bar performances by Grace Knight, Margaret Ulrich, Mark Seymour and Vince Jones.
By creating alignments with the Australian snowfields, Stolichnaya, Smirnoff and Baileys all received overwhelming responses to their promotions which increased sales, brand awareness and database development for Diageo.